weaty Betty boosted gross sales in 2020 after seeing excessive demand for ‘bum-sculpting’ leggings and different activewear through the pandemic, the retailer has revealed.
The corporate, which was based in 1998 in Notting Hill, mentioned it continued to develop final 12 months, “regardless of the exceptionally difficult world atmosphere, and with shops closed for a lot of the 12 months”.
Sweaty Betty mentioned in 2020 it made a revenue and there was “triple-digit digital development”. Complete revenues elevated round 60%.
It added that clients had remained energetic throughout Covid-19 lockdowns, with a variety of individuals understanding at house utilizing Sweaty Betty on-line health movies.
These doing train open air flocked to purchase £85 ‘bum-sculpting’ leggings with an all-over reflective print to assist clients be seen when working in low mild.
The agency’s loungewear vary, together with hoodies, additionally carried out properly.
Chief govt Julia Straus mentioned: “The world has been turned the wrong way up by Covid-19, and we’ve centered on supporting our clients by means of this time with product to assist their health and way of life wants, and wellness content material.”
There was additionally development a 12 months earlier, with lately filed accounts displaying turnover rose 27% to £80 million in 2019, and losses had narrowed to £1.2 million from a £3.8 million loss.
The model invested all through 2019 in ecommerce, serving to on-line gross sales develop to characterize round 46% of complete gross sales throughout that 12 months.
Sweaty Betty has 46 standalone outlets in UK, a handful in Hong Kong, and as well as has concessions, together with in over 50 Nordstrom shops within the US. That’s set to extend to 95 Nordstrom websites in complete in 2021.
The agency is owned by non-public fairness group L Catterton, Wittington Investments and founders Tamara Hill-Norton and Simon Hill-Norton.