PORTLAND, Maine, June 09, 2021 (GLOBE NEWSWIRE) — Guiding Stars, a number one vitamin steerage program utilized by a number of main East Coast grocery retailers and different organizations all through North America, introduced immediately the launch of a recent new look that can make discovering nutritious decisions even less complicated for shoppers on-line and in shops.
“As we’re rising from the pandemic, shoppers are extra concerned about well being and vitamin then ever as they look after themselves and their households and handle well being situations, in addition to look to spice up their immune techniques,” stated Julie Greene, director of Guiding Stars. “Because the give attention to wholesome consuming intensifies and Guiding Stars nears our fifteenth anniversary, it was the fitting time to freshen our strategy and make it even simpler for shoppers to make good decisions.”
The rebrand features a vibrant new brand and up to date star icons that make discovering nutritious merchandise as simple as one, two, three. Within the middle of the emblem is a compass that represents the path Guiding Stars provides. There may be additionally an apple that represents vitamin. These options come collectively to exhibit a optimistic strategy to speaking vitamin steerage, which is bolstered by the gold star. In client testing, the brand new mark was extensively understood as a information for nutritious meals.
The star icons, which may be discovered on product packaging, retailer shelf tags or on on-line platforms for producers and grocery retailers who leverage Guiding Stars, now embrace the phrases “good,” “higher” or “greatest” so shoppers clearly know which merchandise are most nutritious. Outlined stars have been additionally added to make clear that Guiding Stars are out of a attainable whole of three.
“At Guiding Stars, encouraging wholesome consuming and nutritious decisions is in our DNA,” stated Greene. “We’re enthusiastic about these branding and visible enhancements as a result of we imagine that they may allow our present shoppers to higher help their clients’ vitamin wants and encourage extra producers and retailers to deploy the Guiding Stars system on product packages and bodily and digital retailer cabinets. This could in flip assist enhance total group well being, which is our purpose. We need to make a straightforward, rapid affect an individual’s alternative for a drink, meal or snack that makes somebody be ok with their meals alternative and encourages ongoing nutritious decisions.”
The brand new look-and-feel is now built-in into the Guiding Stars web site, which additionally provides insights and recommendations on meals and vitamin. Customers will start to see the brand new branding on product packaging, in shops and on on-line procuring platforms for subscribing grocers and different shoppers starting this summer time.
About Guiding Stars
Since 2006, Guiding Stars has supported retailers, together with the manufacturers of Ahold Delhaize USA – Meals Lion, Large Meals, The GIANT Firm, Hannaford and Cease & Store – by serving to their clients simply discover meals with good, higher, and greatest vitamin. Guiding Stars makes use of goal, evidence-based vitamin science to point which merchandise meet the usual for good, higher, and greatest vitamin. Producers, retailers, meals service, and wellness applications additionally use Guiding Stars’ product database and patented algorithm to assist set wholesome gross sales targets, reformulate merchandise, gas advice engines, and energy wholesome habits rewards applications. For extra data go to www.guidingstars.com.
A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/7c871fb4-6625-4b9e-9b48-4d6ccda7f7d4