Love Contemporary Berries, the advertising marketing campaign behind grower organisation British Summer season Fruits, marked the beginning of the UK blueberry season yesterday (29 July) by selling the advantages of consuming blueberries.
Publishing ‘high 5 ideas’ to encourage Brits to select up a recent punnet this season, the group mentioned science reveals blueberries can enhance happiness, immunity, a more healthy coronary heart, cognitive perform and have anti-ageing properties.
“Blueberries improve the mind’s manufacturing of feel-good dopamine, a pure neurotransmitter that may make us really feel completely satisfied,” its high ideas mentioned. “Blueberries are full to the brim with antioxidants, vitamins and nutritional vitamins. Consuming them is among the best methods to present your immune system a lift.”
The superfruit is among the most nutrient dense berries – full of fibre, potassium, folate, vitamin C, vitamin B6 – which can assist cut back ldl cholesterol and reduce the chance of coronary heart illness, it added.
In the meantime, analysis revealed within the European Journal of Vitamin has discovered that consuming recent blueberries may have cognitive advantages for youngsters, together with elevated cognitive perform, studying effectivity and verbal reminiscence, it mentioned. Added to that, blueberries have been discovered to have ‘anti-inflammatory’ mechanisms which can assist to advertise wholesome ageing.
Dr Emma Derbyshire, Public Well being Nutritionist and adviser to British Summer season Fruits commented: “In the previous few years, we’ve seen a rising physique of scientific proof supporting the potential well being advantages of blueberries for our brains, our hearts and our guts.
“Now’s the proper time to eat British blueberries. These naturally candy and versatile fruits present all-important polyphenols that may be scattered on to cereals, packed into lunch containers and picnics, or blended into smoothies.”
Nick Marston, chairman of British Summer season Fruits commented: “The British blueberries out there in supermarkets proper now are massive, candy and scrumptious. Blueberries make the proper summer season snack and are supreme in breakfast, picnic or baking recipes for all of the household to get pleasure from.”
The British blueberry market has grown tenfold in a decade to be value £500 million, mentioned British Summer season Fruits. And final 12 months a whopping 50,000 tonnes of blueberries have been purchased by British shoppers, the equal of 40,000 double decker buses.
UK growers proceed to ramp up manufacturing to satisfy rising shopper demand, and new rising strategies (polytunnels, irrigation and substrate manufacturing in pots) and producers’ unfold of geography from the south coast of England to north Scotland implies that Britain has one of many world’s longest blueberry manufacturing seasons.