Hello there and welcome to this week’s Encourage Me.

I can virtually hear the gears in your thoughts turning and asking, “Okay, what do penguins should do with weight reduction.” Completely nothing actually however penguins are a traditional case research in mimetic behaviour and that has every little thing to do with weight reduction and life on the whole.

Stick with me and skim on……

The mimetic idea of want is a proof of human behaviour and tradition which originated with the French historian and polymath René Girard. … “Man is the creature who doesn’t know what to want, and he turns to others so as to make up his thoughts. We want what others want as a result of we imitate their wishes.” Source – Wikipedia.

Again within the middle-ages when stoning was a daily incidence, casting the primary stone was at all times probably the most tough one to throw.


The primary stone is the one stone with out a mimetic mannequin. The thrower of the primary stone offers the others a harmful precedent to comply with. As soon as the primary stone is thrown, the second stone turns into simpler to throw.

The primary stone thrower exhibits the best way. The second reinforces the will. Now the third particular person within the crowd is hit with the mimetic pressure of two mimetic fashions.

And so forth.

Again to our penguins. I’ve watched numerous nature documentaries on penguins through the years and am at all times fascinated by the penguin that’s the courageous one, the primary penguin that takes that dive whereas the narrator warns us of the dangers of killer whales. The penguin has to make that dive in order to hunt out meals for its child chick.

As soon as the primary penguin dives, the following one, then one other after which the remaining comply with.

This primary penguin drama is performed out all throughout the animal kingdom – consider the numerous herds crossing the rivers in Africa.

The primary penguin and casting the primary stone are one and the identical. The primary penguin begins the mimetic cycle.

I’m telling you this right this moment for 2 causes:

  1. Mimetic behaviour is just fascinating and by telling you, I hope you now know one thing related and helpful that you just didn’t 5 minutes in the past.
  2. We’ve been working with shoppers for over 25 years and in that point, I’ve seen the optimistic impact of mimetic want:
  • Typically, it’s one particular person in a wider pal group that joins and as they present the seen advantages of our programme, one other pal indicators up and it strikes on from there.
  • Different occasions, it’s the husband or the spouse that indicators up first.
  • This additionally works in enterprise. Over within the West, a CEO of an organization signed up, then his household and work colleagues all adopted.
  • Extra lately, a teenage boy in certainly one of our clinics was the catalyst in his household – each dad and mom signed up.

The relevance of all this to your home or time or journey is that casting your first stone (signing up) quickly turns in to shedding your first stone. Reality is, that on our Accelerator plan, shoppers can lose a stone in 4-6 weeks.

If you happen to’ve forged your first stone, then you’re on the best way to profitable weight reduction. Use the Motivation instruments at your disposal and ensure to maintain your appointments with you marketing consultant.


Final week’s Encourage Me –  For Want Of A Nail The Shoe Was Lost……


Till subsequent Friday, have a terrific weekend and sustain the nice work.