Podcasting 101

A podcast is a collection of digital audio information {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embrace a video element, most present audio-only episodes. Podcasts are available quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Fitness podcast, needed to offer health schooling immediately from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to a number of different educators, I needed to offer perception into the kinds of conversations that we have been having at numerous occasions; a have a look at what high health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and schooling on your purchasers may enhance shopper connection and retention, whereas additionally making it potential to achieve new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio house owners to construct and develop their companies. She created The Pilates Business podcast to offer insights and suggestions for studio house owners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been in a position to construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with folks everywhere in the world about health enterprise development.”

Do you’ve a message to share? Do you need to join with present purchasers or appeal to new purchasers? Then a podcast could also be an amazing match for you.

Sadie Simpson is the host of the Satisfaction Factor Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus instructional alternative and a manner to connect with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our periods.”

Creating New Alternatives Via Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with learn how to navigate within the health area. McCall used this as a chance to strategy numerous health trade leaders. “I used to be in a position to have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a marketing consultant, having these conversations gave me beneficial insights on the course of the trade that I may then use as I labored with numerous shopper organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which are necessary to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been in a position to join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the trade. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

  1. Establish your purpose: Are you seeking to enhance your credibility within the subject, be taught from others, or community to search out extra talking, writing or different alternatives within the health trade. Take the time to first determine your distinctive standpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
  2. Resolve in your present sort: Do you need to create a solo present through which you share your experience or would you favor to have a cohost? Do you intend to interview others within the trade, and in that case, how will you attain out to potential friends?
  3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you need to launch, if you’ll be doing it your self or when you’ve got assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop for those who’re keen to place within the time and work. As you intend, be sensible in regards to the time you’ve obtainable to dedicate to your podcast.

Getting began doesn’t need to be sophisticated or costly. When beginning out, use what you’ve and document. You may be taught over time and you’ll enhance with constant observe. As you develop your viewers, plan to spend money on higher-quality tools, equivalent to a microphone and enhancing software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with friends.

Podcasting Instruments to Get You Began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Finest finances microphone: Samson Technologies Q2U

For extra info on podcasting, obtain this quick start guide for well being and train professionals.  

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