The activewear giant’s new Balanced series, part of its Alo Wellness Club digital offering, focuses on women’s health across all ages and stages of life
Alo is embracing Women’s Health Month in a new program dedicated to women’s unique physiological needs.
The lifestyle and activewear brand’s digital fitness and wellness content platform, Alo Wellness Club, has added the Balanced program, a series focused on women’s health across different life stages through the holistic lens of movement, nutrition and education.
Experts are leading the charge on the program, including double board-certified physician Dr. Amy Shah, performance expert Dr. Alyssa Olenick and the Alo Wellness Club strength coach Jade Smith.
“Balanced represents an important step for us as we continue to invest in women’s wellness as a core focus area,” said Alo executive vice president of creative and marketing Summer Nacewicz. “By combining expert-led programming with accessible education, we’re creating a thoughtful, approachable resource for women to better understand their bodies and build sustainable practices around movement, nutrition and long-term well-being.”
The series isn’t the first time Alo has prioritized women’s wellness. In 2023, the brand launched its Syncd series, which utilized cycle syncing to align movement and wellness with women’s hormonal cycles. Alo followed up with Embodiment in 2024, which explored sexual wellness through mind-body connection.
Balanced is meant to build upon those series, as women will be able to focus on long-term strength, resilience and vitality through strength-based movement, nutrition guidance and hormone-centered educational content.
The series, included with an Alo Access membership, highlights four key phases of the hormonal journey:
- Emerging (Ages 18–25): Focuses on building a strong foundation through strength training, with a focus on habits associated with long-term bone health and developing body awareness. Includes nutrient-dense recipes to help fuel growth and long-term well-being.
- Aligning (Ages 26–39): Focuses on maintaining strength, managing stress and supporting recovery by combining performance-based training with nutrition strategies designed to help sustain energy and balance.
- Adapting (Ages 40–50): Addresses changes that occur during this stage by prioritizing muscle preservation, joint health, and consistent energy. Features targeted strength training alongside supportive nutrition guidance.
- Maintaining (50+): Emphasizes longevity, independence, and functional strength through low-impact movement, balance, and mobility, paired with nutrition that prioritizes overall wellbeing.
Alo is tapping into the key market of women in midlife while appealing to women of all ages with its new program, following an industry trend as brands catch up to a historically left-behind demographic.
The International Sports Sciences Association (ISSA) recently launched a Menopause Coach Certification, meant to accommodate women’s unique biological needs during menopause while addressing what is quickly becoming the next frontier of fitness and wellness, equipping personal trainers, group fitness instructors, nutrition coaches and other fitness professionals with science-backed expertise to support women through pre-menopause, perimenopause and post-menopause.
Connected fitness giant Peloton has also been getting in on the trend, co-launching a study last year on how targeted exercise can improve menopause-related symptoms.
