The telehealth company has added Pvolve, MyFitnessPal, Ladder, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
Hims & Hers is continuing to expand its massive telehealth ecosystem with eight new partners that span nutrition, fitness, women’s health, metabolic monitoring and connected wellness joining its benefits program.
The new additions are some of the top brands across fitness and wellness, including Natural Cycles, MyFitnessPal, Ladder, Pvolve, HelloFresh, Factor, Flo Health, Dexcom and iFIT, who join founding partners Prenuvo and Eight Sleep.
The expansion promises Hims & Hers subscribers more value for their membership that extends beyond its signature personalized treatment plans.
“A subscription shouldn’t just give you access to treatment. It should support everything that makes treatment work: movement, nutrition, sleep and data — the moments between appointments that determine whether someone actually gets better,” Hims & Hers chief product officer Dheerja Kaur told Athletech News. “Every partner in the Benefits program was chosen because they fill one of those gaps with a thoughtful, intentional approach, a genuine commitment to outcomes and a shared belief in the importance of affordability.”
Kaur points to the program as a foundation for Hims & Hers holistic approach to health, allowing its customers to access numerous products and services that cater to wellness goals beyond traditional health care and helping them “connect the dots between your treatment and every other dimension of your health.”
Working with other brands, Hims & Hers enables subscribers to have a more well-rounded approach to their health, supplementing GLP-1 treatment with nutritional guidance and support or hormonal insights.
The expanded benefits program will provide access to:
- AI coaching through iFIT to maximize GLP-1 results by adapting to fitness data, building science-backed workouts around specific goals to streamline results and build sustainable habits (subscribers get their first three months free).
- First three months of Ladder free, to access expert-programmed strength workouts, built-in progress and nutrition tracking and coaching.
- 15% off annual MyFitnessPal Premium+ subscription to track food, exercise,and calories with quick-logging AI tools, customized meal plans, exercise tracking and weight all in-app.
- 11 free HelloFresh meals, with chef-designed recipes and fresh, pre-portioned ingredients delivered at home, making healthier eating and cooking easier.
- Half off subscribers’ first Factor box, filled with ready-to-eat dietitian-designed meals that are ready to eat in minutes — no prep, no compromise. Every meal is crafted to be as nourishing as it is convenient. Subscribers receive 50% off their first box plus free breakfast items for a full year.
- 40% off Flo Health subscription to track periods, ovulation, pregnancy and perimenopause, while accessing personalized, clinical-grade insights into hormonal patterns through every stage of life.
- Subscribers can receive 28 days free of Natural Cycles, the only FDA-cleared women’s fertility-tracking app using body temperature data from compatible wearables to deliver personalized, clinically validated insights across every phase of a woman’s cycle.
- Discounts on Pvolve in-studio classes to experience the longevity-forward, science-backed low-impact workout.
- 5% off Stelo by Dexcom glucose biosensor worn on the back of the upper arm, designed for adults 18 and older not using insulin. Stelo is the first FDA-cleared glucose biosensor available without a prescription in the U.S., providing real-time insight into how food, movement, stress and sleep affect your glucose every day.
Consumer-Focused Growth
Kaur revealed that the company is planning to expand its benefits program, as long as potential partners align with brand values.
“We’re looking for brands that share our belief that health is not one-dimensional. Companies who are pushing the boundaries of what’s possible in their category, bringing real clinical rigor to their approach, and genuinely committed to making that experience accessible to more people,” she said.
“The categories we’ve launched so far reflect where we see strong impact today, but whole-body health is a broad space,” Kaur continued. “As long as there are likeminded brands out there raising the bar for what a health and wellness experience can be, there will be a place for them in this program.”
Kaur added that Hims & Hers does not profit from the partnerships, instead passing those benefits onto subscribers entirely.
“Healthcare and wellness can be expensive, and the people who need it most are often the ones who have to make the hardest tradeoffs. When we can bring a best-in-class fitness platform, a cutting-edge women’s health app or a metabolic monitoring tool to our members at a fraction of the cost, that’s meaningful,” Kaur said.
“If that makes Hims & Hers a more compelling place to be, we’re glad — but the starting point was always the customer. What do they need to actually succeed in their health journey, and how do we make that as affordable and accessible as possible? That question drives every partnership decision we make,” she added.
Hims & Hers has been ambitious in expanding its global footprint and operational capabilities to reach more consumers. Earlier this year, the telehealth giant acquired Eucalyptus, an Australian digital health platform with operations in the U.K., Germany, Japan and Canada, for $1.15 billion.
The brand has also been deepening its investment in GLP-1s, announcing a partnership with Novo Nordisk to bring FDA-approved versions of Wegovy and Ozempic to its platform — a deal that came weeks after the Danish pharmaceutical giant sued the telehealth company for patent infringement.
