High-protein yogurt label Oikos by Danone has expanded its ready-to-drink protein shake line with two new flavors, strawberry and caffeinated mocha latte, addressing growing consumer demand for more variety in their protein regimens.
All Oikos Protein Shakes deliver 30 g of complete protein, 5 g of prebiotic fiber to support digestive health, and vitamins A and D for immune system support. They each contain 1 g total sugar and 0 added sugar, with no artificial sweeteners or flavors.
“With the introduction of strawberry and caffeine-boosted mocha latte, we’re expanding how and when people enjoy Oikos,” says Derek Neeley, VP of Protein Shakes at Danone, US.
“We’re delivering the great taste and high-quality protein people expect, now in even more craveable flavors for a post-workout recovery or a protein-packed morning.”
The strawberry and mocha latte options join the existing lineup of chocolate, vanilla, and salted caramel.
Mocha and strawberry flavors
Oikos has found that nearly half of US consumers regularly drink protein beverages, and 78% demand more flavors to choose from.
Mocha latte was designed with emerging consumption moments and trends in mind, highlighting Oikos.
Oikos has found that nearly half of US consumers regularly drink protein beverages, and 78% demand more flavors to choose from.
The mocha latte option leans toward the growing protein-plus coffee (“proffee”) trend in functional beverages with 95 mg of caffeine for daily energy.
Meanwhile, the strawberry option offers a “juicy and bright” fruity flavor option for everyday protein routines.
Oikos previously introduced the first yogurt drink in the US designed to support the unique nutrition needs of consumers on GLP-1 weight loss medications — Oikos Fusion. The beverage features a patented nutrient blend of whey protein, leucine, and vitamin D, designed to build and retain muscle mass during rapid weight loss.
Protein-powered F&B market
According to Innova Market Insights data, 80% of global consumers say they pay attention to protein in their diet. However, only 5% of global food and beverage launches with a protein claim also carry a weight management claim. The market researcher says this is a “missed but growing opportunity” for brands to capitalize on interest and help make a meaningful difference in consumer health.
Protein-packed offerings are also crossing over into other health fields, such as gut health. This week, Mía launched its Fiber-First Shake, a high-fiber protein shake formulated to address a major nutritional gap.
According to the brand, many protein shakes marketed as “high fiber” contain around 3–10 g. Its product delivers 22 g of fiber and 27 g of protein per serving, plus adaptogens, digestive enzymes, “supergreens,” and more than 15 vitamins and minerals.
Innova Market Insights highlights that processed foods are under fire and whole foods are being promoted, especially in the US, under the Make America Healthy Again movement. However, it notes that much of the growth in protein-containing F&B is driven by the addition of processed protein ingredients.
According to the market researcher, it remains to be seen whether consumers will move toward whole foods for protein or continue to be attracted to convenience and processed food.
