Swiss sportswear brand On and Los Angeles-based organic grocer Erewhon have announced a multi-year partnership spanning product, community, and culture.
The collaboration launches this month with a dedicated run collection and the debut of the On x Erewhon Wellness Club. According to Swiss sports brand On, the partnership will also feature a co-branded juice created as a post-run ritual for hydration and recovery.
A campaign at the Erewhon store in Manhattan Beach, CA, aims to reframe the everyday grocery run through the lens of movement. Here, visuals depict runners moving through aisles with the energy of a training session, intended to show how performance and wellness coexist.
Central to the initiative is the On x Erewhon Wellness Club, which launches on May 28, 2026. The club is a community-led project designed to engage wellness-focused individuals through a series of running, training, and recovery events across Los Angeles, CA.
As part of the holistic experience, the co-branded recovery juice will be available at all Erewhon locations. The drink is designed for post-workout replenishment, combining mineral-rich golden sea moss and liquid magnesium with turmeric and organic orange juice.
The curated apparel collection features neutral tones paired with vibrant orange accents, which the company states were inspired by Erewhon’s in-store palette and organic produce displays.
Key footwear in the range includes the Cloudsurfer Max shoe in black and white colourways. The apparel assortment includes:
- Run T-shirt
- Performance 2-in-1 Short
- Performance Bra
- Performance Tight
- Club Premium T-shirt
- Club Premium Hoodie
On, which was founded in the Swiss Alps in 2010, now operates in more than 80 countries. The brand is known for technical innovations in premium footwear and apparel, such as CloudTec and LightSpray.
Erewhon is a family-owned certified B Corporation and organic retailer with 14 locations across southern California. Operating since 1968, it focuses on ethically-sourced, nutrient-dense products and supporting local growers.
The On x Erewhon capsule collection launches on May 28, 2026. It will be available internationally at On stores and online.
