Sam Clark and Catherine Clark
The Harvest Table is a family-run South African wellness brand founded by Catherine Clark, focused on improving everyday wellbeing through nutrient-dense, whole-food nutrition guided by simple, transparent principles. Built from Catherine’s personal health journey, the company produces clean-label collagen products, bone broth, and functional nutrition blends without added fillers, preservatives, flavorants, artificial colors, or dyes. With in-house manufacturing in a custom-built facility in KwaZulu-Natal, South Africa, The Harvest Table maintains full control over sourcing, formulation, and quality as it expands into the U.S. market.
What inspired you to start The Harvest Table?
Catherine Clark: The Harvest Table really began from a very personal place. After my diagnosis with Hodgkin’s Lymphoma, I had to rethink everything about how I approached my health and nutrition. I became deeply aware of what I was putting into my body and struggled to find products that aligned with what I believed good nutrition should be. That led me to start creating my own formulations using simple, clean ingredients, initially just for myself and my family. Over time, that evolved into something much bigger.
How has that personal journey shaped the brand today?
Catherine Clark: It influences everything we do. We don’t chase trends or try to create complicated solutions. Our focus is on creating products that people can use every day and feel confident about. The idea is that good nutrition should be simple, honest, and effective. That philosophy is still at the core of every product we make.
Sam, how do you complement that vision as CEO?
Sam Clark: Catherine brings the original vision and product philosophy, and my role is to help scale that in a way that stays true to those principles. We’ve been very intentional about building the business around quality and control. That’s why we manufacture in-house and oversee every part of the process. It allows us to maintain consistency and ensure that what reaches the customer meets the standards we’ve set from the beginning.
What makes The Harvest Table different from other wellness brands?
Sam Clark: A big part of it is control. We’re not outsourcing production or relying on third parties. Everything is done in-house, from sourcing ingredients to formulation and manufacturing. That gives us a level of transparency and accountability that is difficult to achieve otherwise.
Catherine Clark: And from a product perspective, we keep things very clean. No fillers, no unnecessary additives, no artificial ingredients. We also innovate our new products to bring something new into the market. With products like Multi Collagen Radiance, we’ve formulated collagen blend to go a step further, with a specific ingredient profile that includes Vitamin C and hyaluronic acid from eggshell membrane to support the body’s natural collagen production and help promote healthy, glowing skin. It’s about giving people something they can trust and use consistently.
Your products are centered around collagen and whole-food nutrition. How do you think about their role in daily life?
Catherine Clark: For us, it’s not about quick fixes or single outcomes. It’s about supporting the body over time. Products like our Multi Collagen Granules are designed to nourish daily wellbeing, supporting things like gut health, joint mobility, skin integrity, and overall energy. It’s a long-term approach rather than a short-term solution.
You’ve recently expanded into the U.S. market. What led to that decision?
Sam Clark: The demand for clean-label, transparent nutrition is growing globally, and we saw an opportunity to bring our approach to a much larger audience. The U.S. market is very competitive, but it’s also very receptive to brands that are authentic and consistent in their messaging.
How are you approaching the U.S. rollout?
Sam Clark: We’ve taken a phased approach. We’ve started with Amazon to make products like Vegan Protein Powder more accessible, and we’re expanding into additional channels over time. The goal is to grow in a way that is sustainable and aligned with our values rather than trying to scale too quickly.
How has the launch into the U.S. market and Amazon rollout gone so far?
Sam Clark: Launching on Amazon USA has been an exciting milestone for us, but it was definitely a learning process as well. We completed our listing process within about four weeks, which involved navigating a significant number of compliance requirements, product specifications, and advertising systems. Given that Amazon USA is the largest online marketplace in the world, we understand why those standards exist, but it certainly required patience and attention to detail.
To date, we’ve launched all four products that make up our current U.S. offering, and we’ve enrolled them in Amazon’s Vine review program. We’ve already started receiving reviews on three of the products, including two five-star reviews and one four-star review, which has been very encouraging for us at this early stage.
We’ve also begun running Amazon advertising campaigns to help build awareness and visibility, and we’re starting to see positive early indicators there as well. With the foundation now in place, we’re looking forward to building momentum in what is obviously a very competitive market.
What challenges have you encountered?
Sam Clark: Every market has its own expectations and dynamics. For us, the challenge has been brand awareness and creating a community and developing an audience in a new, competitive and sophisticated retail environment. We are well positioned with a seasoned team behind us, a proactive marketing plan and with systems and processes in place to launch well along with our in-house model which will set us up for success as It gives us flexibility and control as we expand.
What role does transparency play in your brand?
Catherine Clark: It’s fundamental. People want to understand what they’re consuming and why. We believe in educating our customers and being open about our ingredients and processes. That builds trust, and trust is everything in this space.
What can consumers expect from The Harvest Table going forward?
Catherine Clark: We’ll continue to focus on creating simple, high-quality products that support everyday wellbeing. That won’t change.
Sam Clark: And from a business perspective, we’ll continue expanding thoughtfully. The U.S. is just the beginning. We’re focused on building something that lasts and stays true to what The Harvest Table stands for.
